Digital media is a positive mark in the process of adapting to the new post-Covid-19 pandemic context and meeting the requirements to promote the National Tourism Year 2022 of the Quang Nam tourism industry and related units.
 

The gate to promote National Tourism Year 2022 is designed by Thien Minh Group and located in the area adjacent to Da Nang - Quang Nam. Photo: Q.T

In order to meet the immediate needs of the National Tourism Year 2022 and the whole Quang Nam tourism industry in the long term, the Department of Culture, Sports and Tourism has coordinated with VNPT Quang Nam to build a "smart tourism software system in Quang Nam province". ".

This system with main modules includes: Tourist information portal; smart travel mobile application (2 versions on iOS and Android); tourist digital map (digital basemap service and APIs related to basemap service); chatbox system, self-created tour system, schedule tours for visitors; system of analysis, evaluation and feedback on social networks about Quang Nam tourism; implement industry data digitization, build video clips and interactive visual features 3D, AR, VR...

The system has been in trial operation since March 15, 2022 to collect comments from stakeholders, on that basis, continue to perfect and put into official operation on the upcoming May 19.

According to Mr. Nguyen Thanh Hong - Director of the Department of Culture, Sports and Tourism, the deployment of a smart tourism software system in Quang Nam province aims to contribute to improving the efficiency of state management, promoting tourism images for businesses. tourism service businesses, units and establishments in the province. This also creates favorable conditions for visitors to Quang Nam, especially in the context that the National Tourism Year 2022 is still ongoing with a series of events until the end of the year.

 From the beginning of May 2022, Thien Minh Group completed the welcome gate combined with digital advertising to introduce the National Tourism Year - Quang Nam 2022 in Dien Ngoc ward, Dien Ban town (area adjacent to Da Nang - Quang Nam) to increase recognition for tourists when traveling through this coastal road.

At the beginning of the year, Thien Minh Group also signed a cooperation agreement with Quang Nam tourism industry and acted as the focal point for implementing digital marketing promotion ideas for Quang Nam tourism, mediating the National Tourism Year. country 2022.

This unit has established an online information page "visitquangnam.com" to promote and promote Quang Nam tourism images to visitors. The website provides useful general information related to tourism such as weather, climate, traffic, passport information, Covid-19 epidemic situation, etc.

At a recent working session related to the recovery of the tourism industry, Chairman of the Provincial People's Committee Le Tri Thanh often emphasized that communication plays a very important role to create the spread. However, the communication and promotion need to change the way it is done to match the theme of green tourism instead of following the traditional paths.

“The use of social media and other multimedia channels is essential in the current context to promote tourism. It is important that after doing it, it must be trained, trained and transferred back to the local force that can be approached.

Human resources in the locality are also at a level, so there must be a suitable training and transfer roadmap, the promotion must be continued, not just plowed strongly in the National Tourism Year 2022. Chairman of the Provincial People's Committee Le Tri Thanh said.

QNO